Relying On Mutual Back link Exchanges Are They Good Or Bad

By: Terje Ellingsen

Trading back links function like this. You have to put your link to your site on someone else's site and they will then be able to put their website link on your site. It is a link swap. But, there has been loads of controversy about these types of links.
<BR><BR>Do they work to help improve your ranking in the search engines? Do they harm your page ranking? should you even trouble yourself by taking part in them? To answer these questions, lets take a moment to think of both sides of the situation. When it comes to the final results, for most website owners, is the fact that they are capable of aiding you.
<BR><BR>Some reasons why they may not be helpful. When reciprocal links first started to be employed, it was a exchange between one website owner and another. If you were practiced in a home decorating business, for instance, it would be good to work with and get a link to a site that provides windows. You both would benefit from a link exchange.
<BR><BR>When they started out and the website owners utilized this theory, they found that their websites did in reality rank there sites better. In point of fact, it worked so good that they went out and searched for more and more link exchanges.
<BR><BR>And because of this caused the problem. Instead of working with other web masters to build a professional relationship and create a reciprocal link that rewarded both people, a lot site owners found that they could buy these links instead of working to build them.
<BR><BR>Now they discovered that, they didn't have to go to the bother of tempting the other sites that they would like to get links from, but they could simply purchase them. Now, this is not such a terrible thing to do, right? The problem was that site owners were buying and taking advantage of thousands of reciprocal back links for their web page. This is entirely unnatural and it just didn't work out well for them.
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